The mission of the Downtown Ponchatoula Revitalization Program is to promote and enhance the downtown businesses. The program is responsible for uniting, diversifying, and rejuvenating the district while maintaining the quality and integrity of the historic downtown area of Ponchatoula. The program will function as a Main Street® program, which is a proven strategy for revitalization, a powerful network of linked communities, and a national support program that leads the field. And as a future Louisiana Main Street accredited program, our program will follow the Main Street Approach. The Main Street Approach is a revitalization strategy that focuses on four main points of interest: economic vitality, design, promotion, and organization. By using this 4-point approach, the program will identify new market opportunities, stimulate existing businesses, encourage community cooperation, foster leadership, improve the appearance of downtown, and promote Downtown Ponchatoula as a positive and exciting place to live, shop and invest. This program is truly the key to revitalizing and reinventing our downtown community.